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April 24, 2017 Blog
Spring is here and customers are beginning to make their way to your garden shop. Make the 2017 growing season the best yet with these garden shop seasonal business ideas on how to grow a business.
Garden shops that know how to grow a business understand the importance of commanding customers’ attention right through the door. Ideas include:
The possibilities for creating compelling displays are endless, unless your infrastructure isn’t designed to support them. Ensure that power and water sources serve areas where you want displays, but do not impede customer traffic to those areas.
Also carefully plan where Point of Sale (POS) terminals will be located. With indoor and outdoor areas, customers may find it difficult to get their purchases to a checkout easily. Locate them strategically, with great customer experiences in mind. A great feature to have at the POS is a Bluetooth scanner to easily scan heavy plants in a customer’s cart.
Guide Your Customers
Knowing how to grow a business in the nursery industry also requires creative ways to guide customers through your store.
Before creating displays, make sure you have the materials you need to build them, as well as the budget and time to complete them. Use your POS system to check finances, inventory and labor schedules to help plan your projects.
Pair Plants and Peripherals to Upsell and Cross-Sell
Showcasing peripherals with plants encourages effortless add-on sales. For example, display plants or flowers in containers, keep gardening tools and gloves near plants and at the checkout, position displays of potting soil near houseplants, and show flowers that are attractive when paired together.
Although the visual display will be powerful, also train your team to ask if the customer needs additional items to make their gardens (and your revenues) grow.
Invest in Technology
Knowing how to grow a business in the garden center industry also includes understanding how technology can help control costs and increase productivity and efficiency. Your POS system with a barcode scanner can make checkout quicker for your customers, but also help you easily track inventory. Mobile POS will allow employees to accept on-the-spot payment for items displayed outside the store, enhancing customer convenience.
As your business gears up for the 2017 season, use these tips on how to grow a business to cultivate your business to produce revenues.
If you need assistance with making technology work for your garden shop, contact the experts at Bemacash.